At the end of the day, we are hired for one reason only - Return on Investment. It's our primary goal to help our clients improve their investment in their digital marketing and online presence.

We treat each other and our clients like our partners. When they call, the advice they request often extends beyond digital - and we take pride in being a friendly voice they trust with long term partnership in mind.  That is different.

Relationships, both amazing and terrible ones, contain conflict. The difference is often the way we approach and the respect we carry in that conflict. When we disagree with, client or coworker, we always hold the honor of the other party in high regard.

We view personal growth and development as our default status. We love to talk about it and learn from one another. Doing things better isn't just a professional thing - it's a life thing.

If you've been in the digital space for any length of time, you know that it changes rapidly. Our clients expect us to stay a step ahead of the industry. That means we'll need to take action (and still sleep at night) with the chance we'll miss sometimes. When we miss, we always learn and take smart steps forward. And, see the next value.

Despite our best efforts, Google hasn't provided us with direct access to their secret recipe book. 🙂 Unfortunately, they don't warn us when they change things, such as algorithm updates. What is critical, is that the integrity of our pursuit is for our client's good. This will always be our promise. We know that, and it may not always work out the way we hope, but we know that we've worked with integrity for their good. In our client's reporting dashboards, we also provide insights into the latest Google algorithm updates that we know of, and how they may affect reporting.